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service

Connected Health
Market Strategy

results + impact

  • Market entry analysis

  • Business plan for board approval

  • Partnership and business development strategy

 
medisante-header-image.jpg
 
 

opportunity

Medisante is an advanced IoT (Internet of Things) medical devices company looking to enter the United States from Europe. The company needs advisory on business strategy, operational planning, and business development.

 
 
 

approach

Humbition leveraged STEP (Social, Technology, Economics, Politics) and business model canvas to formulate a business plan for the United States market entry along with ideas around product features, market segmentation, differentiation, partnership model, regulatory considerations, pricing plan, etc.